Nfinity has signed a multi-year sponsorship deal with the Women’s Basketball Coaches Association (WBCA). Nfinity said the agreement is part of Nfinity’s goal to make a “profound difference in the lives of female athletes by providing footwear specifically designed for their physiology.”


“The WBCA is proud to team up with Nfinity Shoes as they delve into the women’s basketball arena,” said WBCA CEO Beth Bass.  “It is encouraging to see a company truly take concern for the health, fitness and continued growth of our game.  We are thrilled to be making this addition to our WBCA National Convention family!”

 

Nfinity Shoes added that it will debut a revolutionary women’s basketball shoe at the 2009 NCAA Women’s Final Four in St. Louis.