NexCen Brands, Inc., the owner of The Athlete's Foot, has entered into
an agreement with Li & Fung USA, to manufacture and distribute
branded apparel under The Athlete's Foot brand. NexCen publicly
announced in June its intention to launch the TAF line of branded
apparel. Financial terms of the agreement were not disclosed.
Li & Fung USA will manage the supply chain from the development
stage through distribution for the TAF branded apparel lines.
Categories of product in the line include: shirts, running bras,
shorts, pants and tights, sweat suits, outerwear and accessories.
The first two collections in the TAF line set in launch in the first
half of 2008 are performance athletic attire, known as taftec, and
Track & Field, a “classic athletic” collection that takes
inspiration from retro and collegiate sport styles.
“When we conceived the TAF branded apparel line, we were determined to
find a premier, global licensee with a proven track record in
developing quality consumer products,” said Robert W. D'Loren,
president and CEO of NexCen Brands. “Li & Fung offers us a
comprehensive solution to our needs – from product design through
production.”
D'Loren adds, “NexCen has created for TAF a premier collection of
athletic attire and accessories that provides our TAF franchise owners
with the added bonus of attractive margins. We expect that loyal TAF
consumers, everyday athletes in search of lifestyle gear to help them
perform at their highest level, will be pleased to have this type of
superior product available to them at their local TAF store.”
