Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review of some of its agency relationships.
In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally, whilst also helping the client to leverage its scale and bring a new focus to developing integrated communications across a broad range of channels. Team Newell is an expansion of the relationship between the client and WPP that began in 2016 when J. Walter Thompson was hired as the client’s lead agency.
Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.
Mark Read, WPP CEO, said: “We are delighted to have expanded our relationship with such a valued client, and to support Newell with our simple, integrated offer that harnesses the full power of WPP for clients.”
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmer’s, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle.
