TeamFanShop is partnering with the New York Giants to deliver e-commerce and marketing solutions to reach the global fan base of the Giants. The immediate implementation of the TeamFanShop business model will give Giants fans a huge assortment of officially licensed products through a direct shop on the Giants website at http://shop.giants.com.
“We are committed to giving New York Giants fans the largest assortment of Giants gear direct from the source,” said Mike Stevens, CMO New York Giants. “We know that TeamFanShop is committed to our same goals and will apply them to build and market our dedicated online store for Giants fans. TeamFanShop has the sales, service and fulfillment to reach each and every fan, from New York to Australia.”
“Having worked for over a decade directly with each of the 32 NFL teams, I know how unique the bond is between a fan and their team,” said Bob O'Keefe, Vice President Business Development TeamFanShop. “TeamFanShop possesses this personal understanding and experience as a whole company and we are so honored to have the Giants trust to be the stewards of their brand when marketing and selling licensed sports apparel to their fans.”
The Official Online Store of the New York Giants, powered by the industry leading e-commerce and fulfillment system of TeamFanShop, opens today at http://shop.giants.com. The New York Giants Shop benefits from proprietary search engine optimization (SEO) technology of TeamFanShop. Additionally, the Internet marketing system of TeamFanShop is built upon over ten years of experience and is designed specifically for online sales of licensed sports apparel and accessories. E-commerce and marketing of licensed and sports apparel is the primary focus of TeamFanShop, as well as providing an unprecedented level of customer service. Dedicated staff have been hired and trained to provide Giants-branded customer service and to develop compelling marketing offers that uphold the standards and brand values of the Giants.
“With over a decade of marketing and e-commerce experience specializing in licensed sports apparel, TeamFanShop knows how to reach Giants fans wherever they live with the largest most engaging assortment of team gear to show their Giants pride,” said Brian Swallow, Vice President Sales and Marketing Football Fanatics. “With as much as half of all Giants fans living outside the Tri-State area, our experience in targeted marketing guarantees that the New York Giants brand will reach fans wherever they live.”
TeamFanShop, the e-commerce solution for Football Fanatics, powers the official online stores for some of the biggest names in sports including the NCAA, Yahoo! Sports, Jacksonville Jaguars and over 20 Division I programs including Ohio State, Florida and Oklahoma.
