Yakima eliminated the position of CEO held by Jerry Heinlen and will now be led by an executive management team reporting to Chairman C.S. Lin, owner of Kemflo International Ltd., the Taiwanese company that acquired Yakima in 2009.


The new team will include Mark C. Reis, chief financial/operating officer; Ron Ten Berge, senior vice president, chief marketing officer; Josh Creasman, vice president operations and supply chain; and Richard Jeli, senior director, engineering.  Lin said the changes would support Yakimas global growth strategy as it integrates with Hubco, a New Zealand company it acquired in December, 2010.