New Era announced three new brand ambassadors for the 2017-18 season: two-time NBA All-Star Draymond Green (Golden State Warriors), four-time NBA All-Star John Wall (Washington Wizards), and 2015 No. 2 pick and rising star D’Angelo Russell (Los Angeles Lakers). They join Indiana Pacers four-time all-star Paul George, who has been a brand ambassador for three years.
“We are thrilled to announce the first team of ambassadors under our new licensing partnership with the NBA,” said Joshua Krebs, senior category manager basketball, New Era Cap. “Aside from being some of the best players on the hardwood, each ambassador has their own unique sense of style off the court encompassing the lifestyle aspect which New Era is all about.”
The Official On-Court Collection – Draft Series 59FIFTY is the first step toward a full-expanded NBA partnership that tips off in October 2017, when New Era will become the official headwear provider for the League. Beginning in the 2017-18 season, New Era will produce all headwear with current team marks, including the 9FIFTY snapback internationally.
New Era is the official headwear provider for the NBA, WNBA and NBA D-League and the official supplier of headwear that rookies will wear at next month’s NBA draft.
Photo courtesy New Era
