After debuting New Balances NB Zip footwear at the 2006 Summer X Games, New Balance is back in extreme action with
official gold-level sponsorship of the 2007 Winter X Games in Aspen, where the brands latest models of NB Zip footwear will be featured on-site and through ESPNs media platforms.
NB's on-site presence will include an interactive NB Zip Ice Lounge at
Buttermilk Mountain for X Games attendees. The Ice Lounge will feature
displays of NB Zip footwear frozen in blocks of ice and live feeds of X
Games action and offer visitors NB Zip Credentials, daily raffles and
giveaways, DJ-hosted plinko and twister games and X Games athlete autograph
sessions.
As official footwear sponsor, NB Zip advertising will be featured in ESPN
Magazines Winter X Games coverage and on www.ESPN.com and www.EXPN.com.
NB Zip television spots will be featured throughout ESPN-TVs coverage of
the Winter X Games from Thursday, January 25 through Sunday, January 28th.
In addition, each registered Winter X Games athlete will receive a pair of
NB Zip shoes and New Balance will run a weekend cross-promotion with New
York Pizza, a social hot spot in Aspen. Through Plum TV Aspen, NB Zip's
X-Games sponsorship will go local via on-air coverage of the NB Zip Ice
Lounge, a commercial schedule and interviews with key New Balance
executives. Plum TV is a local cable channel serving premium U.S. resort
destinations with the key happenings around town.
“NB Zip showcases our strong commitment to providing performance
technology and innovation for todays young athletes,” says Paul Heffernan,
executive vice president of global marketing at New Balance. “The X Games
continue to be a natural fit for us to showcase our brands strengths.”
