New Balance announced the signing of their latest Team New Balance triathlete, reigning ITU World Champion Non Stanford. Together with fellow Team New Balance triathlete Lukas Verzbicas, they represent two of the top triathletes in the world.
“As we grow in the sport of triathlon, we are proud to add Non to our team as a top global triathlete who shares our brand values,” says John Evans, Running Sports Marketing General Manager at New Balance. “With such a strong background in running Non is an amazing addition to Team New Balance and we look forward to working with her to help her achieve her goals.”
As a standout runner, Stanford transitioned into triathlons at the University of Birmingham and quickly became one of the most visible athletes in the sport. In 2012, Stanford won the ITU World U23 title, and became the first female to follow it up the next year by winning the ITU World Senior Championship. Originally from West Wales, Stanford currently lives in Leeds and trains under Coaches Jack Maitland and Malcolm Brown.
“I’m very excited to start competing for Team New Balance,” says Stanford. “My training philosophy has always been without compromise, so it is great to be welcomed into a company with the same drive and dedication to be the best. I’m looking forward to a strong and successful partnership over the coming years.”
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion.
