New Balance will increase their long-term commitment to Susan G. Komen for the Cure with an expected $1 million donated from the New Balance Lace Up for the Cure® Collection. The company will also debut a new advertising campaign to highlight that New Balance is the longest running sponsor of the Susan G. Komen Race for the Cure® Series.
The 2007 New Balance Lace Up for the Cure® footwear, apparel and accessories collection includes 6 models of womens athletic shoes from the running, walking and tennis categories and performance apparel and accessories for all fitness activities. Each piece in the collection is distinguished by a pink ribbon the universal symbol of breast cancer awareness.
New for 2007, New Balance will increase its commitment to Komen for the Cure. The company will donate up to $1 million (with a guaranteed minimum donation of $500,000)*. The Lace Up for the Cure® retail promotion has been extended for 2007 and will now run all year with a special focus during October, Breast Cancer Awareness Month.
New Balance will also unveil a new advertising campaign that highlights the companys longstanding commitment to finding a cure. It will be featured in special interest publications such as Beyond magazine beginning in April. The campaign will also be integrated into point of purchase materials at retail locations, as well as on the companys corporate website; www.newbalance.com/komen. The full campaign tagline reads, “Its been 18 years and we just got our second wind together well keep going strong.”
“We are extremely proud of our long-standing relationship with Susan G. Komen for the Cure and are committed to finding a cure for breast cancer,” says Christine Madigan, Director, Global Marketing and Brand Management for New Balance. “We believe we can reach a larger number of consumers and make a significant contribution to breast cancer education and research.”