Warrior announced that New Balance Canada will distribute the brand's full line of lacrosse and hockey performance products starting immediately.
“Distributing Warrior products through New Balance Canada will enable us to
capitalize on the many opportunities in the Canada marketplace as we
continue to grow our brand's presence throughout North America,” says Dave
Morrow, President of Warrior Lacrosse. “NB Canada offers us experienced
and consistent distribution that will help us to maintain our core strength
of limited retail distribution.”
NB Canada's six independent sales agencies will handle distribution for the Warrior brand and cover all territories in the country.
“We recognize what Warrior has achieved with their brand in the U.S. and we
know we can have similar sales success in Canada, says Danielle Lapierre,
Operations and Sales Support Manager at New Balance Canada.. “We are very
committed to the long term success of the brand as part of the New Balance
family.”
