New Balance is adding a designated women’s-only retail space within all Sport Chek stores across Canada. This follows the news earlier this month that Sport Chek opened its first women’s-only store in Calgary.

The initiative will launch on March 13 and run until May 27, 2017, and will offer customers a curated collection of women’s fitness apparel inspired by athletes.

The design of the retail space features a concrete background and lifestyle and performance imagery aimed at the metropolitan female athlete.

“Apparel represents one of the largest opportunities in our business today,” said Gerald Woodman, general manager, New Balance Canada. “With a heritage and authenticity established with footwear, our customers can now complete a head-to-toe performance, training or lifestyle ensemble that will help them pursue any activity they choose in style.”