New Balance appointed Chris Passarell as senior marketing manager, global sports, to lead integrated marketing for the performance SBUs (running, sport, outdoor and kids) and creative services. Most recently, Passarell was VP of marketing at Russell Athletic. Prior to that, he was GM of the Bike Athletic apparel and equipment brand and managed consumer research and strategic planning for ESPN, Unilever and the NFL.
“As we continue to grow our footwear and apparel brand through all elements of the marketing mix, Chriss experience and leadership in marketing and consumer insights will help us drive innovative programs that promote the performance aspects of the New Balance brand,” says Christine Madigan, director of global marketing and brand management.
Kevin Tripp, senior integrated marketing manager, will continue to manage retail and channel marketing, brand programs and lifestyle SBU integrated marketing for the New Balance brand.
