The Outdoor Industries Women's Coalition (OIWC) and OutsidePR announce a public relations partnership in which OutsidePR will assist the non-profit organization in promoting its professional development programs and regional events.  OutsidePR will work closely with OIWC public relations volunteers to communicate a consistent message across the Outdoor, Bike and Ski industries.

“I am thrilled to have OutsidePR working with us,” said Sally Grimes, OIWC executive director.  “OutsidePR’s expertise crosses over into all the outdoor industries and they understand how to effectively communicate the OIWC message to the media.  They will be a great liaison in working with all of our PR volunteers.”

OutsidePR will work on promoting the OIWC news and in conjunction with BLASToutdoors to help promote the speaking series events in 2009.  These events will take place in Boulder Colorado, Northern California and the Pacific Northwest.  OutsidePR will also assist to help promote the tradeshow events at Outdoor Retailer with Darby Communications, Christina Orlandella for Interbike and What’s UPPR for SIA.

This new program is an effort to communicate to the media a consistent message on behalf of the OIWC.  And it is a critical need to help advance women’s careers in the outdoors.

OutsidePR Account Director, Kelly Blake said “Working with OIWC and its marketing team is a great way for us to give back to an amazing organization.  We look forward to helping promote the professional development for women within the outdoor industries.”