NEMO Equipment Inc. has begun selling other outdoor brands on its online store through the NEMO Collective, a new section showcasing a select group of complimentary brands that share its dedication to design, performance and craftsmanship. Inaugural partners include bag and pack maker Alite, outdoor furniture maker Snow Peak and container maker Nalgene.
The Collective will pair complementary brands with NEMO best-sellers to inspire new ways of thinking about gearing up for favorite outdoor activities. The Collective will evolve with new products added in synch with the seasons, and for a wide range of outdoor adventures -from travel, to backpacking, to backyard gatherings.
“We love the idea of collaborating and making pairings with other brands,” said Cam Brensinger, founder and CEO of NEMO, which makes shelters, sleeping bags and other products. “We hope The Collective will introduce our customers to some new products and brands that can add value to their experience of adventure. That’s NEMO’s driving mission-to inspire people to have adventures. While we currently only make products in a few categories, it makes sense that we should offer our suggestion of where else to look to get the most out of your time outdoors. I think The Collective model is one that will become pervasive.
“Right now, we are watching a new outdoor consumer audience emerge,” Bresinger continued. “They are less interested in scaling Mt. Everest and more interested in camping out at music festivals, building bonfires at the beach, and discovering secret, undocumented swimming holes. They are also interested in well-designed outdoor gear that complements their outdoor activities as well as provides an aesthetic superior to that of existing outdoor gear.”
Whether it’s jumping on a plane to explore a new surf spot or exploring the backcountry with friends, The Collective offers NEMO customers a fresh way to shop, explore new brands and plan for their next adventure. Product pairings in
The Collective are offered at special pricing only through NEMO’s website. Available for a limited time, brands and products will evolve and change with the seasons.
“Alite Designs, NEMO, and other brands in The Collective are excited to serve this new audience with our complementary product lines, and inspire them to spend more time embarking on their next outdoor adventure,” said David Knight, Business Unit Manager at Alite Designs, Inc.
Based in New Hampshire, NEMO was founded in 2002 by Cam Brensinger to bring high-level design and engineering to the outdoor industry. Its product line includes AirSupported and traditional poled tents, sleeping bags, pads and accessories to enhance the outdoor experience. Expanding its product line with camp tools like the Helio Pressure Shower, and encouraging collaboration with like-minded brands, NEMO continues to appeal to a larger customer base.
