Negrini welcomed Scott Ashton as its new director of sales and marketing. Ashton brings over 35 years of experience in the outdoor industry and will lead the sales and marketing efforts for their gun cases and new Sea Run line of luxury fly rod cases.
Ashton’s career in the outdoor industry includes sales and marketing positions with companies such as Walther Arms, Garmin International and Alpine Outdoors. He has combined management experience in National, CPG, retail, and manufacturing sales, including 17 years in regional and national management positions.
President and CEO, Steve Lamboy said, “Great sales and marketing executives can be very hard to find so having the opportunity to bring Scott on board is a major accomplishment. When you consider his extensive experience combined with his rock solid character you can understand what a no-brainer this hiring decision was and how proud we are to have him on our team.”
Ashton will be based in the company’s headquarters in Fort Smith, AK.
Photo courtesy Negrini
