The NBA said that on-site retail merchandise sales during All-Star 2007 in Las Vegas increased by 54% versus the prior sales record set in Los Angeles in 2004. The flagship NBA Store location within NBA All-Star Jam Session presented by adidas produced a sales increase of 25% from the previous high in Los Angeles. The record 136,311 fans who visited Jam Session in the Mandalay Bay Resort & Casino contributed to the record sales at the NBA Store.
