Attendance Climbs 7% at ispo, Sets Record

Financial tremors in Europe failed to squelch enthusiasm for the 70th annual ispo show in Munich, where attendance grew 7%, according to show owner Messe München International (MMI).


MMI said the Munich show set a record for attendance with more than 64,000 international visitors from 177 countries attending between February 7th and 10th.


MMI said 68% of visitors came from abroad – up about 2% from last year. The biggest contingents hailed from Italy, Switzerland, Austria, France, Great Britain and Northern Ireland, Spain, the Netherlands, the Korean Republic, the Czech Republic, and Sweden. MMI said 2,045 exhibitors from 45 countries registered for ispo, up 5%. MMI did not disclose how many actually showed at the event, but said that net space used increased by close to 2% to 89,000 square meters covering 15 halls sprawling across nearly twice that area at the New Munich Trade Fair.


The numbers clearly show how strong this international sports business network is, said Klaus Dittrich, chairman of Messe München GmbH.
Among the brand executives who praised the show was Armin Fuchs, GM of Amer Sports Germany.


Our booth was very busy, Fuchs said. Visitors were extremely interested in our products and innovations. Our strategy – to offer a comprehensive product selection for every winter sports athlete – impressed and pleased retailers.

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Attendance Climbs 7% at ispo, Sets Record

The recently concluded four-day ispo show in Germany set a record for attendance, according to show owner Messe München International (MMI). More than 64,000 international visitors from 177 countries came to preview new trends and innovations during the 70th ispo in Munich, Germany. That represents an increase of close to 7% compared to 2009.


Show organizers said 68 percent of visitors came from abroad, an increase of about 2% compared to last year. The strongest foreign visitor contingents hailed from Italy, Switzerland, Austria, France, Great Britain and Northern Ireland, Spain, the Netherlands, the Korean Republic, the Czech Republic, and Sweden. 2,045 exhibitors from 45 countries registered for ispo, which represents an increase of 5 percent. The event also experienced growth in terms of exposition space; compared to the prior year, the net used space increased by close to 2 percent to 89,000 square meters, and covered 15 halls at the New Munich Trade Fair, corresponding to 175,000 square meters.


The numbers clearly show how strong this international sports business network is, said Klaus Dittrich, chairman of the Management of Messe München GmbH: Even after 4 decades ispo remains the place to be for the global sporting goods industry. In the future we will continue to expand our position with innovations and new concepts, like the ispovision and Opinion Leader concept.


Brand executives praised traffic at the show. Our booth was very busy. Visitors were extremely interested in our products and innovations, said Armin Fuchs, GM of Amer Sports Germany.

 

Our strategy, to offer a comprehensive product selection for every winter sports athlete, impressed and pleased retailers.


Hans Taubenberger, owner and GM of Toni Sailer Sports said he left very satisfied.

Super visitor frequency-national, but even more international, he said. All important international customers came to see us. A number of new, top customers.



 

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