Nautilus, inc. announced the expansion of its indoor cycling bike series with the Bowflex C7 connected bike. The bike, available at select Dick’s Sporting Goods, offers digital connectivity to personalize a workout.
The C7 takes the Bowflex C6 bike to the next level with the following features: integrated 7-inch HD touch screen with access to the JRNY digital fitness service; intuitive resistance knob with 100 resistance levels; magnetic resistance system for a smooth, quiet ride; and compact footprint for easy at-home storage.
“Our sights are set on being the leader in connected home fitness by providing the best-in-class user experience that the JRNY fitness service delivers,” said Jim Barr, CEO, Nautilus, Inc. “A recent survey found that entertainment is a part of most fitness consumers’ workouts with 93 percent citing at least one form of entertainment they engage in while working out. The addition of the JRNY fitness service to the Bowflex C7 delivers what consumers are requesting.”
The survey, conducted by YouGov for Nautilus*, found that the percentage of surveyed U.S. fitness consumers* working out at home on a weekly basis increased from 43 percent before the start of the pandemic to 73 percent. Additionally, 55 percent of those respondents said they have purchased fitness equipment since the start of COVID-19.
“The high demand for home fitness solutions is growing our consumer base and demand for product availability in a variety of places at a range of price points,” said Jay McGregor, vice president, general manager, North America retail, Nautilus, Inc. “We are pleased to debut our new Bowflex C7 at Dick’s Sporting Goods as a way to offer a new indoor cycling experience for people who are working out at home.”
For more product information, go here.
* Total sample size was 1066 Fitness Consumers, defined as U.S. adults ages 18-to-64 who have spent $500 or more on fitness in the past year. The online survey was taken between July 27 to August 3, 2020.
