Specialty running industry veteran and accomplished running coach,
Patton Gleason, has launched NaturalRunningStore.com. The site will
serve as both an educational vehicle to help people make and understand
the transition from traditional running shoes to minimalist
options. It will also sell minimalist running product.

“Natural running is a joyous, freeing experience,” said Gleason. “But
just because it ultimately can be euphoric, it's important to know that
getting there can be a process. Like any athletic effort, natural
running requires learning proper technique. We're here to provide
information and teach people what they need to know to run safely, so
they can run for their whole lifetime.”

The store will carry Netwon Running, Terra Plana, GoLite, Altra Running, Inov-8, Kigo and additional lines.

“We are thrilled and honored to be one of the launch lines for
NaturalRunningStore.com,” said Jan Kuramoto, co-founder of kigo
footwear. “It's so exciting to partner with a retail specialist that is
adding so
much to the passion and education that is driving the minimalist
footwear space.”