Nanuk/Plasticase, Inc., the manufacturer of waterproof protective cases, hired Kenny Ballard as VP of global sales, Consumer Division.
“We’re proud that Kenny has joined the Nanuk family. His leadership, creativity and over 30 years of experience in sales, marketing, product development, and brand management in the Outdoor, Action Sports, Military, Law Enforcement, Tactical, and Sporting Goods industries were exactly the kind of expertise that we were looking for. He shares the same values of uncompromising product design and quality and a customer-centric approach to sales and service. Kenny has a track record of leadership and development of successful businesses that connect people, product and brand purpose. I have no doubt Kenny will contribute significantly to Nanuk’s continued growth,” said president and CEO José Chagnon.
Ballard has over 30 years of experience in executive roles working with brands, including Osprey, SwissGear, Wenger Outdoor, and Kelty. He is responsible for creating and implementing Nanuk’s Consumer Division strategy. Ballard will work closely with the company’s internal departments headquartered in Terrebonne, Quebec, and its European operations and distribution center.
Nanuk/Plasticase’s majority shareholder is Walter Capital Partners.
