Beth Steele

Namuk, the Swiss-based sustainable outdoor kid’s brand founded in 2016, hired Beth Steele as vice president of North America, responsible for driving its U.S. and Canadian business and building the organization in both DTC and B2B markets.

“Beth brings industry expertise and an impressive track record of sales success that will be paramount to Namuk’s growth and its vision for the future,” said Franz Bittmann, founder and CEO. “I am thrilled to welcome Beth to the team, and I’m confident that she will accelerate our growth, strengthen relationships with key sales accounts and increase brand awareness in North America.”

Steele, a Vermont-based winter sports and soft goods industry veteran, brings over 20 years of leadership experience in sales development and management, working for brands including Burton and Reima. Steele’s background and knowledge of scaling sales by fostering relationships and driving category growth, combined with her resourcefulness to create business, will shape the company’s North American business to meet global brand goals.

Photo courtesy Namuk