Sea to Summit, the outdoor gear manufacturer, hired Tracy Brunz as the North American director of strategic partnerships and business development.

Brunz joins with over 30 years of specialty and big box retail expertise. Before joining Sea to Summit, Brunz spent a decade in various leadership roles for REI within the company’s divisional merchandising teams.

Brunz will work directly with Sea to Summit’s leadership to identify and open relationships with new and current retail partners while ensuring a cohesive sales strategy across the company.

“I was fortunate to work with Tracy during her tenure at REI. She is a strategic thinker, oriented towards bringing big ideas to life, and I’m confident that her wealth of knowledge and experience in the retail space will make her an excellent addition to the team. We look forward to strengthening and growing our strategic partnerships under her leadership and are thrilled to have her on board as we embark on the exciting years ahead,” said Josh Simpson, North American general manager.