Mountain Hardwear Inc. has partnered with three continental north-south trail organizations to help promote some of the nations most cherished long-distance hiking trails. The partnership marks the launch of Mountain Hardwears new Exodus Pack line.
Mountain Hardwear has partnered with non-profit organizations affiliated with the most revered long-distance hiking trails: The Appalachian Trail (2,144 miles, from Maine to Georgia); The Continental Divide Trail (3,100 miles from Montana through Idaho, Wyoming, Colorado and New Mexico) and the Pacific Crest Trail (2,650 miles from Washington through Oregon and California).
The agreements include providing funds for trail construction and maintenance to the Appalachian Trail Conservancy, the Continental Divide Trail Alliances Explorers Program, and sponsoring the Pacific Crest Trail Alliance Trail Fest held March 31-April 2 in Riverside California, an event to increase awareness of the trail. In partnership with Mountain the Test Team program to their membership base.
Those chosen to be part of the Exodus Test Team will hike portions of the three trails during the spring or summer of 2006. Mountain Hardwear will provide each participant with an Exodus pack. In exchange, Test Team members will document their trips with stories and photos for posting on Mountain Hardwears website. Participants are also encouraged to conceive and execute a trail stewardship project associated with their trip.
“As an outdoor gear company, we care deeply about the preservation and responsible use of these great American trails. Our Exodus Pack launch has provided an excellent opportunity to promote these worthy organizations as well as put our packs on the backs of passionate users,” said Ryan Hodgkin, Mountain Hardwears marketing manager.
