Mountain Hardwear announced Sablle Scheppmann was appointed as the brand’s director of sales. Scheppman has held the role of the company’s national sales manager for the past three and half years.

“Sablle is a passionately driven sales leader with the customer-focused intuition that will serve our brand momentum well,” said Troy Sicotte, President of Mountain Hardwear. “Her leadership style, collaboration cross-functionally, deep connection to the marketplace, inspiring work with Outdoor Industry leadership groups and endless drive will continue to take our brand to new heights.”

Prior to joining Mountain Hardwear in 2018, Scheppmann was the western regional sales manager at Nathan Sports where she managed key accounts, including REI and Backcountry.com.

In 2021, she was Board Chair of the Future Leadership Alumni Group (FLAG), the Alumni Board for the Future Leadership Academy. Currently, Scheppmann is working with the program’s founder to relaunch the program in 2022.

“The momentum Mountain Hardwear has had in the past few years is no accident,” said Scheppmann. “It is a unique time for the brand and I am excited to take on and lead the Mountain Hardwear sales team both internally and externally to ensure we continue down the successful path we are on. We are working hard to put dealers first and I’m confident we are just getting started with the best yet to come.”