Outdoor & Sports Company Inc. (OSC), distributor of Mountain Equipment, Bridgedale and Hilly products, appointed KGPR Ink to manage its public relations for all three brands.
Effective immediately, KGPR will engage an integrated approach to brand communications to support consumer awareness for all three OSC brands within the outdoor and lifestyle marketplace.
“As a result of all three brands coming together to create OSC, the company is poised for significant growth and we feel that the time has come to increase our commitment to the North American market by enhancing our marketing efforts,” said Colin Sanders, managing director, OSC Inc. “We’ve known Katy for years and we are excited to be working together to increase awareness for the Mountain Equipment, Bridgedale and Hilly brands.”
Photo courtesy Mountain Equipment
