Mossy Oak Apparel Company will change its name to Russell Outdoors, the subsidiary of Fruit of the Loom reported. Fruit of the Loom, Inc. acquired Russell Corporation and its Mossy Oak Apparel Company business in August 2006. The Mossy Oak brand will continue to be sold.
The name change affects only the apparel operations licensed from Mossy Oak by Russell Outdoors and not any Haas Outdoors operations.
“The Russell Outdoors name more clearly aligns with the expanding Outdoor Distribution Channel and our growing Outdoor business,” said Mark Tate, SVP of Russell Outdoors.
“The change in our name will have absolutely no impact on current orders or business for Mossy Oak branded products. We will continue to offer a broad line of Mossy Oak branded products in the future, while developing new opportunities to fit consumer needs in other channels,” continued Tate. “Russell Outdoors will complement other Russell and Fruit of the Loom brands in markets where Mossy Oak Apparel has not previously ventured.”
