Gary Wohlfeill, executive vice president of marketing at the outdoors apparel at Moosejaw Mountaineering will deliver the keynote address, “Diving into M-commerce,” at an M-commerce Workshop June 12 at the Internet Retailer 2008 Conference & Exhibition (IRCE 2008) in Chicago. Moosejaw  launched its mobile commerce site in spring 2007.


The company is now using opt-in text messaging and made its site accessible to mobile phones in a quest to deepen its ties to customers.


Moosejaw is No. 260 in the Internet Retailer Top 500 Guide.