M.J. Soffe has established a licensing agreement with the Wounded Warrior Project, a nonprofit that offers programs and services to help injured servicemen, to sell apparel and hats under the organization's logo.
Soffe, a division of Delta Apparel, said that a portion of the proceeds will go to Wounded WarriorSoffe and that the partnership will raise public awareness of the organization.
The products will feature exclusive Wounded Warrior Project logos and will be sold at military base bases, department stores, sporting good retailers and on Soffe's Web site, www.soffe.com
“M.J. Soffe has been associated with the military since 1946,” said President Ken Spires in a statement. “We are proud to partner with an organization that aims to make this the most successful and well-adjusted generation of veterans in our nation's history.”
Soffe, established in 1946, was acquired by Delta Apparel Inc. in 2003.
