Mivice, an e-drivetrain system supplier, hired Brad Accettella as its North American business development and sales executive. Accettella previously was the COO of Brooklyn Bicycle Co. and director of product and supply chain for Guardian Bikes. Before that, he was the North American director for Eddy Merckx Cycles USA.
“With his extensive background and expertise in the bicycle industry, we believe Brad will play a pivotal role in further developing and expanding our presence in the North American market,” said Horst Schuster, CEO of Mivice Europe GmbH.
Mivice, founded in 2017, is a brand of M&S Driving Systems Ltd., with production and global administration offices in Ningbo, China. Mivice also has R&D development centers in Shenzhen and Wuhan, China. Mivice Europe GmbH in Bamberg, Germany, leads the brand’s international sales, marketing, and service management.
“Our mission at Mivice is to create a better life through smarter and cleaner technology,” said Accettella. “Mivice is committed to actively operating in the industry as a global leader, with over 170 employees worldwide, of which one-third are dedicated to the product development department.” Mivice has filed for more than 60 patents in the last five years. We proudly position ourselves as an innovation leader, delivering products of the highest quality and service.
