100% has appointed Mike Wilson as marketing manager. Wilson most recently served as a marketing and public relations agent for Look Cycles and Corima Wheels in their return to North American direct distribution. Prior to that, he served as North American Brand Manager for Mavic and Suunto, two brands in the Amer Sports portfolio.
“We are extremely excited to have Mike join the team,” said Ludo Boinnard, CEO of 100%. “He brings a wealth of cycling and motorsports knowledge and specifically go-to-market and marketing expertise. Our goal is always to enhance the experience consumers, dealers and distributors have when interacting with our brand.”
“100% dominates the motocross eyewear category and has exploded onto the cycling scene,” said Wilson. “I’m excited to help continue that momentum and expand the brand’s presence across all markets and in all categories. This is a great moment for 100% and I’m thrilled at the opportunity to take part in their ongoing growth.”
Wilson arrives in this newly created position with more than 20 years of experience in go-to-market strategies and brand management. He will be working with the team to further the brand’s presence in the eyewear, protection and gear market across existing sports with an eye towards expanding markets and sport opportunities.
