Midway USA Owners Larry and Brenda Potterfield donated $184,045 to the MidwayUSA Foundation to benefit youth shooting sports. The donation stems from the matching program offered by the MidwayUSA Foundation. Donors have the ability to choose the shooting team that will benefit from their donation and Larry and Brenda Potterfield match that donation.
The Potterfields committed to a 1:1 matching program administered by the MidwayUSA Foundation through November 2015. A donation match is made for all funds returned to Team Endowment Accounts that teams generate from MidwayUSA Foundation promotions. A donation match is also made for all private donations and private donors are given the opportunity to designate a specific shooting team to benefit 100-percent from their donation.
In 2014 the Potterfields’ commitment to the MidwayUSA Foundation match program resulted in the donation of over 4.6 million in matching dollars.
The MidwayUSA Foundation is a public charity working to sustain the shooting sports industry by providing long-term funding to youth shooting teams. Shooting teams with a Team Endowment Account can draw 5-percent of their account balance each year to use for team expenses. The funds can be used for ammunition, uniforms, entry fees, travel costs and more.
Larry and Brenda Potterfield, both country kids from Missouri, turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA. The couple claims to have instilled family values into the business. For over 38 years, MidwayUSA has offered products for the Shooting, Reloading, Gunsmithing and Hunting categories.
