According to a release from Nike's Jordan brand, Michael Jordan will make a “rare trip” overseas on a four city tour of Asia where he will “inspire youth and fans by reinforcing the importance of excellence in every endeavor”. Making stops in Beijing (China), Hong Kong (China), Taipei (Taiwan) and Tokyo (Japan) this month, Michael will promote the global reach of the game of basketball as the sport's most recognizable ambassador.
As an athlete who has single-handedly contributed to the international growth of basketball, Michael will be traveling on a company-sponsored trip overseas to interact with youth, retailers and media to talk about everything that drives him and the Jordan brand toward excellence — with the hope that his messages will inspire fans and consumers, current and new. During the week-long Asian tour, Michael will meet with dignitaries and take part in youth and media focused activities including court dedications, basketball tournaments and exhibitions, where he will teach the importance of dedication, commitment and drive — the characteristics that made him the most identifiable and successful athlete in the world today, both on and off the court.
“If you aspire to excellence in everything you do, the sky's the limit,” says Michael Jordan. “The game of basketball has taught me valuable life skills that have carried over to endeavors both on and off the court. During my tour of Asia, I want to pass along this knowledge and encourage youth around the world that positive energy and high aspirations will lead to excellence, which has helped me and the Jordan brand reach our levels of success.”
