Merrell and the National Park Foundation (NPF) have partnered to get more people living active and outdoor lives. A long-term agreement recently formalized, represents a partnership between Merrell and the NPF that will work to make the National Parks more visible and invite more people to get outside and enjoy these natural resources. Merrells involvement will include a wide variety of events at both the national and grassroots levels, partnership at local Merrell stores, special promotions and giveaways, and other broad outreach initiatives that will raise awareness of the parks and all that they have to offer.
“Since its beginning 27 years ago, Merrell has been about one thing: getting people outside,” said Craig Throne, VP of global marketing for Wolverine World Wides Outdoor Group, the parent company of Merrell. “We have been looking to align ourselves with the ideal partner, one that represents a similar inclusive outdoor ethos. The National Parks embody this passion and our shared goal is to work together on a long term basis to educate and motivate people of all ages and activity levels to get outside and play in our national outdoor playgrounds.”
“We are extremely excited about Merrells commitment, the largest from an outdoor brand in National Park Foundation history, to help connect all Americans to their National Parks,” said Jamie Patten, SVP of the National Park Foundation. “Working with Merrell, we encourage all people to enjoy an active outdoor lifestyle in their communities and our national parks.”
