Greg McRoberts has been appointed as National Sales Manager for Icebreaker's US market. McRoberts, an outdoor industry veteran with over fifteen years of experience
in the specialty outdoor and alpine industry, represented Icebreaker in the Northwest prior to accepting the National Sales Manager position for the brand.
“Im looking forward to leading the Icebreaker sales team and building upon
the successes we have established with our retail partners,” said McRoberts,
who will transition into his new role by the first of April.
“Greg's impact on Icebreaker has already been significant as the agency
principal for Icebreaker in the Northwest,” said Ballard. “We are really
excited to have Greg take a leadership role during this critical time of
growth for Icebreaker. Greg's passion and professionalism are a perfect fit
for Icebreaker and I am confident that both our sales organization and our
retail partners will be impressed with what Greg will add to the business.”
