Mayweather Boxing + Fitness announced the opening of its first Michigan Studio on December 12. The Studio will be led by franchisees Rod and Paloma Blanes and is the first of many regional Studios opening as the brand continues to grow its footprint.
“The Mayweather brand has achieved massive growth this year with substantial opportunities having arisen for our franchisees from the impact of the coronavirus. We are excited to tap into the Michigan market and see the same success as the other new Studios we’ve opened this year,” said James Williams, CEO, Mayweather Boxing + Fitness. “Rod and Paloma have been seamless additions to the Mayweather group with a passion for our model and values and uniquely impressive backgrounds to drive us forward.”
Franchisee and Studio Owner Rod Blanes brings a diverse career background to the Mayweather team with experience in real estate investing. He has also served as a commercial pilot since 2004, most recently holding the position as a Boeing 717 Delta Airlines captain. A lifelong passion for boxing and fitness, Blanes will lead the Birmingham Studio and plans to open several more franchises in surrounding markets.
“Mayweather Boxing + Fitness offers an incredible workout in a high-energy environment which makes fitness exciting and fun for our members,” said Blanes. “It’s Paloma’s and my goal to grow the brand in regional markets and share this excitement with locals to show them how gratifying health and fitness can be.”
Longtime boxing fanatic and partnering franchisee Paloma Blanes will serve as its studio manager bringing fitness experience in circuit training and CrossFit. Blanes also offers knowledge in real estate investing and currently serves as a 911 police dispatcher. At the Birmingham Studio, she will manage day-to-day operations, client relations and more.
Birmingham’s Head Instructor, Alexander Lewis, will lead the team of Studio trainers. Lewis brings notable athletic achievements including having spent four years as a Linebacker for the Detroit Lions and earning a professional boxing record of 1-0 K.O.
The Studio is located at 34000 Woodward Drive, Birmingham, MI 48009.
Photo courtesy Mayweather Boxing + Fitness
