Maven announced that it had acquired The Spun, a digital and social sports brand. The addition of the company to Maven’s lineup of sports properties, anchored by Sports Illustrated, operated under a license from Authentic Brands Group (ABG), boosts its vertical readership to more than 50 million per month, according to Google Analytics.

Concurrent with the acquisition, Maven completed a $20 million equity financing with new and existing institutional investors, including Hunt Technology Ventures and Invenire Capital. As part of the capital raise, the company also announced that it had repriced its senior notes with a lower interest rate, including a 200 basis point reduction on the main facility, further solidifying its capital structure.

“The acquisition of The Spun significantly expands our sports offerings for consumers,” commented Ross Levinsohn, Maven and Sports Illustrated chief executive officer. “Our sports properties including SI, FanNation, and now The Spun, will expand our audience, in particular, with a younger demographic and across social media.”

Matt Lombardi, co-founder, The Spun, added, “It is a dream to become part of an iconic sports brand like Sports Illustrated, and we look forward to leveraging Maven’s powerful platform to expand our reach and improve our profitability.”

Maven expects to integrate The Spun and use Maven’s platform to monetize traffic, increase direct selling capabilities and reach a wider audience.

“Our focus is to build and monetize vertical ecosystems in key media verticals, starting with sports and finance,” added Mr. Levinsohn. “We continue to see compelling acquisition opportunities to grow these verticals and expand into new categories.”

Since Levinsohn assumed CEO responsibilities last September. Maven has taken steps to strengthen its financial position, including raising more than $40 million in new capital and restructuring its debt. The company expects to be current on SEC filings by month’s end.

Operationally, the company has restructured more than 200 content partnerships and solidified its relationship with Authentic Brands Group (ABG), owner of the Sports Illustrated brand. Maven has grown its digital subscribers by 30 percent over the last 12 months, expanding a recurring revenue stream. Its digital advertising revenues grew 35 percent and 29 percent in Q4 and Q1, respectively.

Since May 20, 2021, Maven has raised an aggregate of approximately $20.0 million in net proceeds from the sale of shares of its common stock to investors at a price of $0.70 per share, a 70 percent increase from the share price in the company’s capital raise last fall.

Logo courtesy Maven