Marvel reached partnerships with Santa Cruz Skateboards, Madd Gear
Scooters and SMS Headphones to further the brand’s presence in the
sports category.

Santa Cruz Skateboards celebrates the 30th anniversary of the iconic
Jim Phillips’ Screaming Hand design, with a full line of Marvel
character branded decks, completes, cruzers and T-Shirts. The line features designs inspired by some of Marvel’s most popular heroes, including
Spider-Man, Venom, Thor and Wolverine. Products are now available at stores.
 
At
X Games 2015, Madd Gear Scooters unveiled its Pro Scooter Collaboration
with Marvel, hitting stores this September. The line features Madd
Gear’s popular scooters decked out with imagery featuring Captain
America, Spider-Man, Hulk and other Marvel characters.
 
SMS Audio, the premier
audio headphone brand created by 50 Cent, released three upcoming
designs for their new line of Marvel-inspired headphones at X Games. The
stylish, high-quality headphones featuring members of the Avengers team
including Iron Man, Black Widow and Captain American will be available
at retail in August.
 
“Marvel’s Super Heroes are extreme
athletes in their own right – probably the most extreme anyone could
ever imagine. Bringing this sensibility to the sports category is a
natural fit for the brand and we’re excited to keep building on this
strategy and giving fans new ways to experience the Marvel Universe,”
said Paul Gitter, senior vice president, licensing, Marvel at Disney
Consumer Products.