Mammut Sports Group USA announced two new additions to the company’s growing sales force. Mark Freeborn will join the sales team as territory manager, with sole dedication to Mammut for all of Canada. The brand has divided its Southwest sales territory, and will bring on Greg Kaiser to cover Southern California, Arizona, and Southern Nevada.

Jeff Cunningham, National Sales Manager for the Shelburne, VT-based Mammut Sports Group brands in the U.S., sees potential for substantial growth in both the western states and in Canada with the addition of two well respected and proven team members.

“Finding the right person to serve the Mammut dealer base in Canada is so important to us, as Canada continues to show a tremendous amount of growth potential,” said Cunningham. “Freeborn is really committed and earnest about growing the business, and as a core climber, really understands our product, brand, and especially our customers.”

With close to a decade of sales experience, Victoria, BC-based Freeborn will be servicing the entire Canadian market on behalf of the Mammut, Raichle, and ToKo brands. Freeborn will focus on supporting existing dealers in all aspects of their business related to the brands, identifying and pursuing new opportunities, and bolstering brand awareness throughout the region.

Greg Kaiser has strong and well-established business relationships with the many specialty dealers in his territory. Kaiser will be representing the Mammut brands while servicing specialty dealers throughout his western territory, bringing 23 years of sales and outdoor market expertise to the position. Kaiser will focus on facilitating sell-though for Mammut’s California, Arizona, and Nevada dealer partners by providing consistent dealer service, retail staff sales and technical training, and supporting key regional events and promotions.

“We’ve taken a big step by dividing this territory, ensuring our dealers are getting the best level of service,” Cunningham said. “Kaiser is such an established, professional rep in this area, giving Mammut a strong sales edge in a territory that shows enormous growth potential for Mammut.”

“I've been in the Outdoor Industry since the 80s, and like many climbers, have been a fan of Mammut's ropes for years,” said Kaiser. ” Mammut has a great heritage in ropes and in outerwear on which to grow other categories, and a solid brand deserving of a stronger presence in the southwest territory. In Southern California especially, there are so many climbers who will embrace Mammut’s quality and respond to the increased distribution and brand presence in the region.”