Mad Engine Global has appointed Dominic Farrell as its next chief executive officer, effective April 1, 2025.
Farrell succeeds Danish Gajiani, shown right, who will transition as CEO to executive chairman of the company’s Board of Directors. Gajiani will reportedly continue to work closely with the company and Farrell to ensure a seamless transition for all key stakeholders.
“We cannot emphasize enough how excited we are to welcome Dom as the new CEO of Mad Engine,” said Gajiani, shown below. “Dom’s depth of experience in licensed apparel and accessories, combined with his proven track record of driving growth and innovation, make him a perfect fit for Mad Engine. He understands the business and culture, and we are confident that his leadership will unlock new levels of growth for the company while staying true to its core values.”
Farrell, shown below, brings over two decades of experience in licensing, with an extensive background in licensed apparel, including a notable tenure at Adidas. Most recently, he was the president and chief operating officer of ’47 Brand, where he “implemented strategies for domestic, international and e-commerce growth.”
Farrell said, “It is an honor to join Mad Engine. Having spent years in the sports licensing world, I am extremely familiar with Mad Engine and have admired the company’s track record of success, including recent accolades such as receiving the Walmart Customer Excellence Award and the Target Apparel and Accessories Vendor of the Year Award. I look forward to working with Danish and Mad Engine’s talented creative, sales and operations teams to drive continued value.”
The company said it had conducted “a long and thorough process to find Mad Engine’s next CEO.”
“Through the highly curated and bespoke process, it was clear that Dom is the right fit for Mad Engine,” continued Gajiani. “He will be an outstanding CEO for our organization, and his appointment gives me full confidence as I transition into the executive chairman position.”
When Gajiani joined Mad Engine as CEO in 2011, the company had 30 employees, one location and a few licenses, with revenues reported to be ~ $30 million.
“Under [Gajiani’s] stewardship, Mad Engine has expanded to a global powerhouse with hundreds of licenses, approximately 2,000 employees and locations in the United States, Canada, Mexico, and China, with captive production facilities in Baja, CA and Kentucky,” the company stated. Last year alone, Mad Engine reportedly sold ~ 160 million units of apparel and accessories worldwide.
Images courtesy Mad Engine Global
