Lululemon appointed Blanca Gonzalez as SVP, global merchandising, effective February 1. Gonzalez had been at Nike for nearly 20 years and was, most recently, VP and GM of Nike North America’s Los Angeles/West territory.

Gonzalez fills a role that Chief Product Officer Sun Choe previously held before her promotion in September 2018.

Gonzalez will lead the global merchandising strategy for men’s and women’s product. According to a statement from Lululemon, part of Gonzalez’s role will be focused on building Lululemon’s credibility in the training space. Her experience will “enable Lululemon to further expand its product, awareness and consumer base in the run, train and yoga categories positioning the brand as a global leader in technical apparel for all athletes and sweaty endeavors,” the company said.

“We’re thrilled to have Blanca join and lead our Merchandising team with her decades of experience and results in technical apparel,” Choe said. “She brings strong people-first leadership and a global mindset that will allow us to expand into international markets and continue our trajectory in North America.”

“Lululemon’s brand is as strong as it has ever been, and there’s no better time to join its best-in-class team of merchants,” said Gonzalez. “I’m excited to continue to propel the Lululemon story forward to more guests in more markets as the brand innovates in technical women’s and men’s apparel and accessories.”

Photo courtesy Lululemon/Blanca Gonzalez