The Ladies Professional Golf Association (LPGA) unveiled its new logo,
a contemporized version of its classic “swinging lady” mark, and also
opened an online store.
The colorful new logo, the fourth in the LPGA's
58-year history, will be transitioned into the LPGA business at LPGA
headquarters in Daytona Beach, Fla., on LPGA.com, via implementation by
the LPGA membership and at LPGA tournaments around the world.
“We designed a logo that represents the power, strength and athleticism
of our LPGA athletes, and with the use of the bold colors, highlights
our international membership and global business,” said LPGA
Commissioner Carolyn F. Bivens. “This new logo underscores the changes
in women's sports and the LPGA in recent years, and communicates the
LPGA's bright future.”
The new logo, which features an effortless, bold stroke-form of a
female golfer, was designed to reflect the power, energy and
contemporary lifestyle of the LPGA athlete. For the first time in the
association's 58 years, the LPGA's primary mark will not be enclosed in
a frame, representing a future with limitless potential.
Regarding the online store, LPGA said it teamed up with Kansas
City-based Zouire Marketing Group to launch the LPGA Pro Shop
www.LPGAproshop.com. Beyond the traditional shirts, hats and golf
balls, fans can find stylish items, such as belts, sandals and jewelry.
It will also support the LPGA's These Girls Rock brand. The first 100
fans who order from www.LPGAproshop.com will also receive an LPGA key
tag charm and lapel pin.
“Because of the global nature of the Tour, we wanted to provide an
easy-to-access online merchandising presence for fans from all points
on the globe,” said Bill Susetka, LPGA chief marketing officer. “Our
fans have a variety of preferences when it comes to apparel and golf
gear and we believe we've met their demands and reflected this in the
LPGA Pro Shop.”
