LoBo & Petrocine, the advertising agency for The Mako Group, a leading firearms accessory distributor, has hired Mark Schindel as account manager/supervisor, overseeing the Mako business.

With nearly 20 years of experience working in the hunting and fishing industries for such leading brands as Gerber Legendary Blades, Plano Molding Company and PRADCO, Schindel is an avid firearms enthusiast/expert. In his new position, he will be responsible for writing on the Mako account, as well as marketing and day-to-day account management.

“We feel extremely fortunate to add someone with Mark’s extensive knowledge and expertise, said LoBo’s president Russ Petrocine. Not only does he have a solid background in the firearms industry and military sales, he has an MBA with an emphasis on social media. As we move forward, his outstanding capabilities will help us do an even better job of building the brand and sales for The Mako Group as well as their affiliated manufacturing partners.”

The Mako Group, headquartered in Farmingdale, NY, distributes over 4,000 SKUs and is the exclusive U.S. representative for Israeli firearm accessory manufacturers, including Meprolight Optics and Night Sights, FAB Defense accessories, Frontline Holsters and E-Lander Magazines.