Firearms distributor Lipsey’s on Wednesday announced the promotion of two long-time members of its management team.

Laurie Aronson, president and CEO, said team members Aaron Keating and Brett Frey, were both promoted to vice president.

Keating, a 17-year veteran and Lipsey’s current CIO, now adds vice president of technology to his title. Frey, who’s been instrumental to the architecture of the purchasing team for over 14 years, now holds the title of vice president of sales and purchasing.

With over three decades of combined industry experience, Keating and Frey are prepared for the new responsibilities ahead.

Keating said, “Since joining Lipsey’s, it’s been both an honor and a privilege to be part of an industry leader and a team that is second to none. Seeing our technology improve over time has been exciting and fulfilling as well. We set the bar high and we’re focused on meeting and exceeding our goals by way of constant improvement and an ongoing focus on partner relationships.”

Frey said, “I’m excited to start this new role and work with our team to continue to move our company forward. We have a fantastic team, and I’m excited to see what we can accomplish together.”

As Lipsey’s advances its operation, the future and opportunities continue to progress with the latest promotions. Flint Virgets, Senior Vice President and General Manager, said, “Brett is well-deserving of this new position. He has done an outstanding job leading our purchasing team while working closely with sales. Brett has a thorough understanding of our business and knows what it takes to be successful. His work ethic is contagious and I anticipate great things from our sales teams in 2020.”

Mark Emonet, senior vice president and CFO, understands the significance of having key personnel in place to navigate and lead in technology. “Technology in today’s world is vital for any organization. For the last 17 years, Aaron has made that his priority. Our information systems are the finest in the industry and is a large reason for our success. We are all proud of his accomplishments and excited about the future.”