Honors Holdings, a franchisee of Orangetheory Fitness, announced its expansion into the northeast U.S. with several recent acquisitions including 12 corporate-owned studios and area development rights for both Massachusetts and Rhode Island, as well as more than 20 subfranchised locations.
Terms were not disclosed.
With these recent acquisitions, Honors now operates more than 75 corporate studios for over 45,000 members. Honors also owns and operates studio locations across Georgia, Tennessee, South Carolina, Oregon, Washington, and the United Kingdom.
“Honors operates studios all over the world. While each market is different, all of our markets share one thing in common – they are filled with loyal fitness enthusiasts who demand high-quality facilities and coaching. We look forward to continuing to meet the demand for Orangetheory’s extraordinary fitness brand with over 100 corporate studios, worldwide, in 2020,” said Jamie Weeks, president and CEO of Honors Holdings.
“Honors Holdings continues to be a leading franchisee in our system. We are excited to see the accelerated growth of Orangetheory in the northeast market under Honors’ leadership. There is enormous demand in Boston for our brand and we look forward to Honors delivering the same best-in-class results we have seen in their other markets,” stated Dave Long, co-founder and CEO of Orangetheory Fitness.
Orangetheory franchisees have opened over 1,300 studios in all 50 U.S. states and over 23 countries.