In anticipation of its 40th anniversary, Lightning Bolt officially opened the doors to its first ever flagship store in Venice, CA. To celebrate the opening, Lightning Bolt President and surf veteran Jonathan Paskowitz hosted a VIP celebration with industry veterans, locals and groms in attendance, including surf legends Dorian “Doc” Paskowitz, Kinka Usher, and Norman Ollestad.
This is the first stand-alone branded shop since the original store in Honolulu during the 70'. The Lightning Bolt store is an industrial space showcasing Lightning Bolt tees, shorts, sweats and surfboards. While shopping, consumers can enjoy the nostalgia photos and posters from the early days when Lightning Bolt was first launched in Hawaii in 1971.
The opening celebration included nostalgia surf video and a Surf Taco truck. Party revelers were gifted with DAKINE backpacks filled with BOLT, Waialua Soda Works, and Rockstar product as well as offers from Freestyle Watches and Transworld Magazine.
