Life is Good will host a two-day music festival with the goal of raising $1 million to heal and strengthen children facing life-threatening challenges, including violence, illness, and extreme poverty.
The event will include a first-of-its-kind fundraising component, rewarding festival attendees who raise money for the cause with special VGP perks and privileges (Life is good's version of a VIP is a VGP – a Very Good Person).
The 2010 Life is good Festival at Blue Hills will feature nationally-known musical talent, food, games, activities and art projects. The multi-stage festival will take place September 11 – 12 on Prowse Farm at the foot of the Blue Hills in Canton, Mass., a suburb of Boston.
Designed for optimists and all those who aspire to see the glass half-full, the festival will feature two days of first-quality musical talent on three stages. Every age will find top-notch musicians, including children and their parents, who will be treated to several of the nation's best-known children's performers. The line-up will be announced soon.
Through its nationally-known festivals, Life is good has attracted more than 375,000 people and raised over $3 million to date for children in need. In 2010, for the first time, Life is good has set a goal of $1 million raised through ticket sales and a unique approach that ties charitable fundraising to extraordinary VGP (Very Good People) opportunities for attendees.
“We are taking our Life is good Festival to a whole new level this year,” said Bert Jacobs, Life is good co-founder and chief executive optimist. “Doing so will not only help us spread joy to the thousands who attend, but most importantly it will help thousands of the most vulnerable children in the Greater Boston area and beyond.”
