Lids is expanding its retail presence internationally by opening its first standalone stores in Berlin, Germany.
- Alexa Berlin opens June 17,
- Mall of Berlin opens June 24, and
- Eastgate Berlin opens July 1.
Lids celebrates its debut in Germany following a successful entry into Europe in 2021 with its expansion into the UK.
Each Lids store has over 1,000 original caps in stock in all sizes, colors and designs and a wide selection of NBA and NFL jerseys, including current and past star players. Products at each store will include U.S. league team products from the MLB, NFL and NBA, among others, and merchandise from Nike, New Era Cap, ‘47, Mitchell & Ness, Hurley, Oakley, and more.
Each store will also feature Lids’ Custom Zones, for customers to embroider hats and apparel in-store, including from the retailer’s player numbers and autographs.
“With the success we’ve seen in the UK throughout 2021 and 2022, we’re excited to bring our brand and product to Germany,“ said Britten Maughan, president, Lids. “Germany boasts the largest GDP in Europe and is also a strong headwear market. Lids stores will offer the most robust assortment of products in the market, offering a mix of fashion and on-field sports headwear, apparel and memorabilia. Germany has a strong fashion accessory market and a growing affinity for U.S. sports, which fits into the core strengths of the Lids product offering.”
The Berlin store openings are the first of many planned from Lids in 2022. Germany can expect additional locations to open in Bremen, Dresden and Hamburg.
Lids operates nearly 1,200 stores throughout the U.S., Canada, Puerto Rico, Mexico, and London through its ongoing retail partnerships with Macy’s and Designer Brands. Lids also operates the newly opened NHL flagship store in New York City and the NBA flagship stores in New York City and London. Lids is the world’s largest retailer selling officially licensed and branded headwear, with over 30 million hats sold annually.
Photo courtesy Lids