Li Ning Company Ltd. reported orders for the third quarter ended Sept. 30 are up high teens overall compared to last year. The growth was driven by mid-teens increase in footwear as well as low-twenties increase in apparel.
The Chinese brand also reported that the same-store-sales growth of Li-Ning brand products for the overall platform (including E-commerce) increased by mid-single-digit on a year-on-year basis.
Li Ning said, “In terms of channels, growth rates of retail (direct operation) and wholesale (franchised distributors) were mid-single-digit and low-single-digit on a year-on-year basis respectively. Comparable growth on our E-commerce virtual stores more than doubled on a year-on-year basis. We have started reporting the E-commerce revenue growth as it is an increasingly important channel.”
