Levelwear, a brand division of The Accolade Group, recently signed a multi-year license agreement with Minor League Baseball (MiLBTM), to create a line of apparel that will showcase its patent-pending technologies – High Definition Lithography(HDL) and Level FX imagery.
The collection is available in select teams and retail locations throughout the remainder of the summer and into the fall, and will include camp shirts, hiking shirts, t-shirts, sweatshirts, and long sleeve crew neck shirts.
“We are pleased to be associated with Minor League Baseball in this very exciting venture. With our HD Litho technology, we will be able to showcase the fun and exciting photography and imagery of Minor League Baseball teams on apparel – in a way that has never been done before. Now, people will be able to wear their favorite MiLB team photograph, in full detail and crisp, rich color. By doing so, we can add to the fun of attending a Minor League Baseball game,” said Joe Trimboli of The Accolade Group, parent company of Levelwear. “The possibilities are endless. With this program, we will create an exciting and unique family experience that fans only get by attending a Minor League Baseball game.”
“We are excited about this partnership because it leverages the strength of Minor League Baseball images with the enjoyable experience produced by the teams. Levelwear's HD Litho process captures the vibrant quality of our images, and makes them accessible to consumers as wearable art,” said Tina Gust, Director of Licensing, MiLB.
Levelwear's HD Litho technology has garnered much success since launching in July 2008. With HD Litho technology and Level FX, Levelwear has formed licensee partnerships with National Geographic, over 120 US Colleges and Universities, Hockey Canada, golf's most
famous photographer – Joann Dost, Wyland, and Barrett Jackson.
The Accolade Group is a diversified apparel company (www.accolade-group.com), based in Toronto, and owns the brands Levelwear (www.levelwear.com) and Kewl (www.kewlsports.com).
