Leki USA has hired James Loveridge and Figure 8 Sales as the newest member of the LEKI rep force on the outdoor side. Loveridge has taken over the Midwest-West territory, including Wisconsin, Illinois, Minnesotra, Iowa, Missouri, North Dakota, South Dakota and Nebraska.
Loveridge is taking over the territory from Brad Wertz, who recent left Pemba Services to take over the director of sales position at Buff USA.
We would also like to take this time to thank Brad for his many years of service to LEKI in this territory and we wish him all the best in his new endeavor.
Loveridge will be working on growing his own agency (Figure 8 Sales) and most recently worked as a salee manager for Minneapolis-based QBP. He also worked as rep for Back Diamond in this Midwest territory from 2002 to 2013. In addition to the LEKI Trekking line, Loveridge will also represent Petzl, Five Ten Footwear and Outdoor Technology.
Loveridge is a lifelong outdoor enthusiast and climber of 23 years and prides himself on being an early advocate of using trekking poles. He is based out of Minneapolis MN.
